The use of

Star Wars and the associated branding is rife throughout the media and advertising outlets as the latest chapter in the epic space saga is released.

The premiere of a new Star Wars movie (and perhaps a new generation of fans) will be here in just a few months. While the intergalactic story has always held a special place with me, I was one of the many fans that felt let down by George Lucas’ butchering of the first three episodes of the saga. Since my childhood (when the CGI-ridden prequels were in full swing), I have hoped for the return of animatronics and puppeteers to Star Wars, and add a sense of gritty realism back into the story.